As Twitter have Invented Social Media Hashtags, But Instagram put them on their Platform.
Instagram Hashtags not only Categorize your Content and make it Discoverable by users, But they are an Effective way to get more engagement helping us to get more Followers and also expand reach and Brand Awareness.
If you are a Brand, Instagram Hashtags is a Potential way to reach a huge Audience and Increase your Engagement with Instagrammers.
According to a Research by Agorapulse stats that Posts with atleast one Hashtag got 70% more likes and 392% more comments than those without Hashtags.
As many Big Brands are paying for Exposure, Instagram Hashtags is the best way to Organically drive your Social Marketing Campaign, By leveraging your Instagram posts to boost your reach on the platform.
Why Should you Try my Hashtag Strategy?
I’m Dhruv Mahajan, An Instagram Growth Hacker, Who is always Learning or Creating new Strategies to drive more Engagement and Trust me, I’m really good at this Hashtag Game. I create Content for an Instagram Page SucessMentor and look at the Engagement I’ve got by using this Hashtag Strategy and how you can too! Take a Look at my Insights after using this Strategy.
My Hashtag Strategy!!
By using this Hashtag Strategy You can just Leverage your Content and Boost up you Post to 100,000 or maybe Millions of Instagrammers!
The Hashtag Strategy I use is Pretty Simple:
- Open Instagram and Go to the Explore Page.
- Type a Keyword Relevant to your post. Eg- Success
- Take Hashtag Suggestions for your post in the Related Section.
So the Question Comes, Which Hashtag to choose from Millions?
- Take 15 Hashtags from 10-100k Posts.
- Take 13 Hashtags from >500k Posts.
- Take 2 Hashtags of <500k+ Posts.
[Tip1: Don’t use More than 30 Hashtags on you Posts, If you use, Your Post won’t Rank on Hashtags.]
[Tip2: Take a look at Top 10 Posts of each Hashtag you Use, If majority of them are getting 500-1000+ Likes, You can use that Hashtag.]
[Tip3: Don’t use any Banned Hashtag, If you use any 1 Banned Hashtag in your Post, Your Post won’t rank in any of that 30 Hashtags.]
[Tip4: Don’t use Hashtag Generator because many times they will provide you with Banned Hashtags.]
[Tip5: Don’t Copy All Hashtags from your Competitors Post, If it is what you can do, You are already lost!]
How to Use Hashtags? [5 Pro Tips]
- Make sure Hashtags you Use are Relevant to your Content and is well Researched.
- Don’t use More Hashtags than 30, If you use More, Instagram will Block your Posts in Searches.
- Look at you Competition to Find new and Trending Hashtags.
- Keep all your Hashtags Organized in a Spreadsheet where you can add Metrics Data.
- Add your Most used Hashtags in your Smartphone Notes for Quick and Easy Access.
What Not to Do with Hashtags!
- Don’t use any Hashtags without Research.
- Avoid using Instagram Hashtags that are too long or Complicated. Eg- #followmeoninstagramatsucessmentor .
- Never add Hashtags after Publishing posts because Tags added afterwards do not appear in searches.
- Don’t expect People to use your Branded Hashtags without a Reason or Incentive.
- Don’t think Hashtags are all it takes! Quickly respond to all Comments and Regularly Engage with your Audience.
Conclusion
After Reading this all, You Might Know now that How Important Hashtags are if you are a Brand, Influencer or Running any Niche Page like me. Hashtags plays an Important role for Boosting up your Content to Reach 1000s of New Accounts daily and if you have Read our Blog and Understand it, You can Reach up to 100,000 or maybe Millions of Instagrammers on your Hashtag for FREE!
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